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MGT 253

This library research guide will assist students in creating a business plan for their own business.

Market Analysis Definition:

market analysis is a quantitative and qualitative assessment of a market. It looks into the size of the market both in volume and in value, the various customer segments and buying patterns, the competition, and the economic environment in terms of barriers to entry and regulation.

The importance of a good market analysis in your area cannot be over emphasized, and whether you’re a large corporation or a small firm, understanding your market will help identify many different factors that can have an impact on your business or clients.

Multidisciplinary Articles and Databases
Phoenix Public Library
Small Business Development
Zip Codes
Demographics
Statistics