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MGT 253

This library research guide will assist students in creating a business plan for their own business.

Industry Analysis Definition:

Industry analysis is a tool that facilitates a company's understanding of its position relative to other companies that produce similar products or services. Understanding the forces at work in the overall industry is an important component of effective strategic planning. Industry analysis enables small business owners to identify the threats and opportunities facing their businesses, and to focus their resources on developing unique capabilities that could lead to a competitive advantage.

An industry analysis consists of three major elements: the underlying forces at work in the industry; the overall attractiveness of the industry; and the critical factors that determine a company's success within the industry.

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Textbooks & Course Reserves
SMCL Academic e-Books
Phoenix Public Library eBooks
Phoenix Public Library
Sample Business Plans
Small Business Development